Exports are also booming, and in 1926 sales companies are established in Great Britain and Germany, where the first foreign sales office was opened in 1914 and the establishment of other sales companies now quickly gathers momentum. Here a German advertisement.

Making housework easier means housewives have more time on their hands. Having a Nilfisk means freedom.

In 1922, a new vacuum cleaner is launched, available for the first time on hire-purchase. This form of payment by installment is a success, and sales rise by over 300% compared to the previous year. The move enables the middle class to afford a vacuum cleaner for the first time.

Hygiene becomes increasingly important in the 1920s. Pictures of moths and other unpleasantries are often used in Nilfisk’s advertising materials.