Vision and strategy

  Vision
 

To have the No. 1 position and be the global leader of the professional cleaning equipment market

To provide our customers with best value and innovative products

To offer an attractive company to our employees 

 
   
   
  Mission 2011: X2
  Double Our Performance
   
    
   
  Strategic Direction: Product Driven with Customer Focus
 

Customer understanding - Improve customer understanding through responsiveness and commitment

Product development - Invest in product development in existing and new product areas and technologies

Market development - Drive aggresive market development in existing and new markets through territory management and acquisitions

Flow development - Drive second-to-none flow development in our supply chain

Leadership - Encourage and support people leadership on all organizational levels 

   
      
   
  Values
 

Total customer satisfaction through long-term commitments and close relationships with our customers is key to the Nilfisk-Advance strategy

Top quality products and services that meet our customer's needs are core to maximize customer productivity and drive down total cost of cleaning

Improving price/quality ratio and availability of our products through continuous focus on increased efficiency at all levels and in all areas of our organization and at our suppliers 

   
    

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