Nilfisk-Advance expands market reach in Korea

To increase sales focus in the Asian region and specifically expand its Korean base, Nilfisk-Advance acquires activities in Korean dealers.

Nilfisk-Advance has completed the acquisition of activities in 2 Korean dealers, Clean Master Seri Trading and Clean Dream, including 10 employees in sales and service. Clean Master Seri Trading and Clean Dream have been distributing Nilfisk branded products in the greater Seoul area since 2004 and 2007, respectively, and both companies have experienced strong growth and excellent reputation among contract cleaners and institutional customers.

The acquisitions are effective from 1 October 2011, and they are expected to deliver growth and a much stronger market reach in the Korean market:

"With this acquisition, we fulfill a long term ambition to move into direct sales. The greater Seoul area is the largest commercial market in Korea and thus being directly present is key to utilize the large potential in the Korean market," says Jørgen Jensen, President and CEO of Nilfisk-Advance.